Ben Leary
Age: 29
From: Boxford, Suffolk
Qualifications: 1 O-level.
Career: Currently runs his own headhunting firm. Awarded Global Consultant of the Year for the largest executive search company in the world.
Claim to fame: Singing on That's Life as part of a Cub Scout group.
He says: "In my career I win all the time."
James Max
Age: 34
From: London
Qualifications: BSc (first class) in Land Management, Member of the Royal Institution of
Chartered Surveyors (MRICS), Securities, Futures and Derivatives Representative (SFDR).
Career: Investment banker. Formerly, a finalist in Property Week's Young Property Personality Of The Year.
Weaknesses: His Aston Martin.
Talents: Can do an impression of a donkey!
He says: "I seek success as a result of my own achievements."
Matthew Palmer
Age: 39
From: London
Qualifications: BA in Business and Computing, postgraduate Diploma in Marketing, Member of the Institute of Marketing.
Career: Mature student. Previously, a self-qualified stockbroker, a Conservative Party parliamentary candidate in the 2001 general election, computer trainer.
Hobbies: Co-founder of The Tall Society.
He says: "The objective of a business is not to make money. The object of a business is to satisfy customers. The result is to make money."
Paul Torrisi
Age: 34
From: Leeds
Qualifications: 7 O-levels, Basic and advanced sales for an international car dealership, Work and Method Study Certificate and Systems Analysis Certificate.
Career: Property developer. Previously, property management, letting agent, textiles production manager. Claim to fame: Putting together a £3m deal on a phone while riding a bike.
He says: "I know I'm not the cleverest bloke in business, so I always make sure I check everything, and then I check and check again. That's why I'm a success. That's how I'll win this show."
He says: "Sir Alan has a lot he could teach me, and perhaps I might know a few things that I could teach him as well."
Raj Dhonota
Age: 30
From: London
Qualifications: LLB Law (Hons)
Career: Internet entrepreneur, founder and managing director of an estate agency (which went bankrupt when venture capital failed to materialise).
Hobbies: "I have no hobbies or interests - my total focus is on business."
He says: "I'm an entrepreneur, not an angel."
Sebastian Schrimpff
Age: 29
From: France
Qualifications: BSc in Natural Science, Securities Institute Diploma, registered member of the Financial Services Authority, MBA from INSEAD, Commercial pilot's licence. Career: Financial analyst, recent MBA graduate.
Weaknesses: Saville Row suits, skiing, gliding, tennis and "doing acrobatics in powerful planes."
He says: "I have no doubt that I am a superb candidate for The Apprentice."
Tim Campbell
Age: 26
From: London
Qualifications: BSc in Psychology, Chartered Institute of Personnel and Development Diploma.
Career: Transport manager, London Underground.
Hobbies: Boxing.