The Apprentice - BBC series 4 quotes

Helene Speight: In life I just wouldn't associate with these people. In business I would fire them.

Michael Sophocles: I feigned interest very well. I can pretend to be passionate about the most inane thing and pull it off with an absolute charm.

You're going to pay £200 more for a traditional cake and it's going to look dull. It’s a real shame. It's your bloody wedding!

Sian Williams on Breakfast:Last night Sir Alan fired not one but two of the apprentices. So look away now if you've taped it. There they are: Jenny and Jennifer.

Alex Wotherspoon: Anyone can bless a chicken. Claire Young: Who blesses the chicken? Alex Wotherspoon: A holy man. Jennifer Maguire: If we find a holy man and a mosque. Is the mosque far from here? Jenny Celerier to shopkeeper: The chicken has to have it blessed by someone from the mosque so it is kosher. Butcher: Halal? Jenny Celerier: Can you make it halal? Michael Socrates: I'll bless it. Passer-by pointing to butcher's shop: That is the mosque. We pray. Michael Socrates: You say the word to Allah. Butcher: Allah. Allah.

Margaret Mountford: There are thousands of chickens here. Most of them are still alive so I suppose they could be killed and blessed in a kosher way. There aren't many rabbis in this part of Marrakech.

Edinburgh is not what it was.

Narrator: They bought ten items but the serving dishes were unbranded and the chicken, blessed by a Muslim butcher, was definitely not kosher.

Sir Alan Sugar to Michael Sophocles: Cos if you're unsure we can always pull your trousers down and we can check.

Claire Young: Pants on or off?

Ex-customer to Alex Wotherspoon: We've just today placed an order with a company called Alpha for a large amount of ice cream.

Sir Alan Sugar to Lucinda Ledgerwood: I don't need a risk assessment manager. I take risks.

Simon Smith: If your reservations are proved right and I'm the wrong man it's gonna be me that's in the boardroom with my nuts on the chopper.

Lee McQueen: Can you tell us who you are? "Del Boy": Who I am pal? Are you avvin a poke at me or what?

Sometimes we are too busy
Sometimes we are too slow
Sometimes we think of others
Sometimes we go with the flow
Today is very different
As we all dance with glee
Today is Singles Day
And it's all about me me me.

Helene Speight: That was the job that Sara had asked me to to do and I shuddup and got on with it. Lucinda Ledgerwood: Do not speak to me like that? How dare you?

Narrator: After three hours of no sales Helene's team find a way to get the photos out of the computer - but only by printing onto standard A4 paper.

Nick Hewer: There was no complexity to this. You should have shuffled the team. I thought you were a bit wishy-washy.

Sir Alan Sugar: I'm going to have lunch with the prime minister. Talk among yourself and I'll see you when I get back. OK?

Raef Bjayou: All of us feign Italian accents. Lee McQueen: I dunno how you spell accents.

Sir Alan Sugar to Nicholas de Lacy-Brown: You say your bar qualification is outstanding. Does that mean you haven’t got it yet?

Raef Bjayou: The spoken word is my tool.

It’s not like I marked up a shark as a hamster.

I think we need to remember that those people in a size 16 and 32 dress are size 16 and 32 for a reason. They love cakes.

Kevin Shaw: Look at the breasts on this haddock.

For four people we need 10 fresh tomatoes so, if you're looking at 15 people ordering soup, that is 150 tomatoes.

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